Build It Right, They Will Come:
Effective Social Media and Website Strategies

General Moorman Room, Wednesday, August 5
11:00AM  – 12:15

It is critical for museums to develop a robust online
presence and brand. Learn how to build mighty social
media platforms and learn about open source and
inexpensive solutions that enhance your museum’s presence
in an increasingly digital-centered world.
Faith Morris, Director of Marketing, National Civil Rights Museum

Effective Social Media strategies


Dean Rehberger, Director MATRIX

Twitter: @deanreh & @oral_history

http://museummobile.matrix.msu.edu/

Effective and efficient web design

11 Design Notes

1) Focusing on user needs (User Experience Design) UserExperience

2) Designing in a flat and scrolling world

3) Keeping it simple

4) Making navigation sticky & clean

5) Letting photographs be primary design vehicles

6) Using big media

7) Making sites responsive

8) Applying all the above to content as well as design

9) Selecting content management systems

10) Treating web design like a project

11) Remembering ADA compliance

Screenshot_2015-08-04-17-35-48Doing Things Right

Issues

Content Management Systems

Project Management

ADA Compliance

Other Sites to Explore