Workshop 2015
Build It Right, They Will Come:
Effective Social Media and Website Strategies
General Moorman Room, Wednesday, August 5
11:00AM – 12:15
It is critical for museums to develop a robust online
presence and brand. Learn how to build mighty social
media platforms and learn about open source and
inexpensive solutions that enhance your museum’s presence
in an increasingly digital-centered world.
Faith Morris, Director of Marketing, National Civil Rights Museum
Effective Social Media strategies
Dean Rehberger, Director MATRIX
Twitter: @deanreh & @oral_history
http://museummobile.matrix.msu.edu/
Effective and efficient web design
- Matrix: Center for Digital Humanities & Social Science
- Oral History in the Digital Age
- @oral_history
- American Black Journal
- Overcoming Apartheid
11 Design Notes
1) Focusing on user needs (User Experience Design)
2) Designing in a flat and scrolling world
3) Keeping it simple
4) Making navigation sticky & clean
5) Letting photographs be primary design vehicles
6) Using big media
7) Making sites responsive
8) Applying all the above to content as well as design
9) Selecting content management systems
10) Treating web design like a project
11) Remembering ADA compliance
Doing Things Right
Issues
Content Management Systems
- WordPress example museum (go to WordPress)
- Drupal
- Omeka
- Open Heritage
- Hosting one touch installs
Project Management
- Release early, Release often
- Wire-framing and prototyping: inVision
- Basecamp (keeping things organized)
ADA Compliance
Other Sites to Explore